You always hear about how important blog promotion is, but do you actually know the best ways to drive traffic to your blog?
It is true that blogging is 20% creating and 80% promoting. You can spend hours writing, put your entire heart and soul into a post, but if you’re not promoting it well, no one will see it.
Promoting your blog posts properly and getting thousands of views can seem difficult, and sometimes not possible, at first. But with the right strategy and using the right platforms, you can increase your views and build a successful blog!
3 Major Ways To Drive Traffic To Your Blog
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If you’re a blogger, chances are you’ve seen the word SEO thrown around a couple of times. SEO, or search engine optimization, is the practice of writing content that gets traffic through organic search results. In simpler terms, it’s writing content that ranks, or shows up, when people search for a specific thing on Google or any other search engine. (Ex. someone searches for a blueberry pie recipe and finds your post featuring your recipe).
Although it can be a little tricky to learn at first, you’re definitely going to want to get comfortable with it. SEO is extremely important when it comes to driving traffic to your blog. When done correctly, it can continue to bring you traffic without you having to do much work, unlike paid ads or traditional social media promotion, which requires you to create and update frequently.
SEO works when you include related keywords in your posts. So if you’re writing a review about a specific product, you’re going to want include that product’s name in your post title, your introduction, your alt text for included images, and throughout your post. Although the basis of SEO is the same across the board, there are a few different strategies and techniques for success with it, so it may take you a little while to find what works best for you.
A few SEO tips:
- Use an SEO plugin or tool, like Yoast to help guide you.
- Don’t go “keyword crazy”. Your keywords should be spread out across your text organically.
- Be patient! Posts take a little bit of time to rank on search engine.
Another huge way to drive traffic to your blog is using Pinterest. There are so many bloggers out there who get thousands and thousands of views each month just from Pinterest alone!
Pinterest is commonly mistaken for a social media platform, but it’s actually more of a visual search engine. People use Pinterest to search for specific things, like tutorials or recipes. When you search a specific keyword on Pinterest, you’re shown a bunch of pins that are related to your keyword. (Ex. someone searching for drugstore makeup products will be shown pins that feature, you guessed it, drugstore makeup products).
Just like with SEO, keywords play a big part in Pinterest success, but images are just as important. You’re going to want to focus on creating pins that are eye-catching, as well as using keywords appropriately.
A few Pinterest tips:
- Create boards for each topic and subtopic you blog about and have good descriptions to those boards.
- Only pin content from related boards. (Ex. don’t pin something about cooking on your fashion board).
- Pinterest loves fresh content, so try not to pin the same pin to the same board.
- Use different descriptions for each pin, or try not to repeat the same description too many times. Pinterest may view this as spam
- Check your analytics frequently!
If you’re looking for some Pinterest help I highly recommend the Pinterest Perfect eBook , it teaches you how to master Pinterest and come up with a strategy that brings you loads of consistent traffic, plus it comes with a few added bonuses!
Social media platforms
The three big social media platforms, Instagram, Facebook, and Twitter, can also help you drive traffic to your blog. Each of these platforms work differently, so there are different strategies for success for each one.
Twitter is one of the best platforms for building a community. It’s easy to share ideas, answer and ask questions, and create friendships with other bloggers here. Twitter also allows you to engage with and update your readers in a super simple way! Having a good relationship with your readers and other bloggers can definitely help drive traffic to your blog!
Facebook is a great place to share stand-alone content or elaborate further on topics you’ve discussed on your blog, since there’s no character limit on posts. Just set up a Facebook page for your blog, add your links, and write up a good description so people know what you’re all about.
Facebook Tip: You can also join blogging groups on Facebook, like the Blogging Babes Facebook Group, to get inspiration or help from other bloggers!
Instagram is arguably harder to drive traffic on. Many bloggers report lower conversion rates on Instagram, especially those with less than 10k followers, because they don’t have the swipe up feature for their stories. Instagram also doesn’t allow you to use links in captions, so you have to redirect your followers to your “link in bio”, which for some people is an extra step that’s just not worth it.
Your goal for Instagram should be to organically build up a loyal following that you engage with often. The more often you engage with your followers and others on Instagram, the more likely they’ll be to head to that link in your bio.